We were asked to design the concept and oversee the rollout of stores and retail corners for one of China's top fashion designers for children. The brand is all about imagination and creative play - we decided that the retail presence whether small or big should also convey that impression of playfulness. 

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We developed a colour palette and a few basic furniture styles that could then be combined in different ways depending on the available space. The rest of the retail environment is made up of a few different VM setups that can also be configured as needed. 

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The result is thus always different from store to store while a strong identity due to the furniture is the common thread throughout.